KLE 115: The Most Important Number!


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There are whole lot of steps between writing your elevator pitch and actually running a profitable business, and there are plenty of books and other resources to guide you through the business startup process.

Two of my favorite such books are:

1. For the ‘bootstrapped’ (online) startup: The Art of The Start by Guy Kawasaki, and

2. For the bricks and mortar (offline ) business: The E-Myth Revisited by Michael Gerber.

If you’re serious about your business, you’ll grab both of these books and devour them!

What I want to share with you goes beyond what you’ll find in these – and, other typical – business books.

For example, today I want to share what I believe is the most important number in your new business, and how to find it …

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To preserve capital, you want to aim to reach these numbers as quickly as possible!

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